Read our latest MOM Research.

As moms are so central to our economy and society, Ogilvy and eumom joined forces to research and record their behavior, beliefs and motivations. (We suppose you could call it a MOMNIBUS!). Using Ogilvy’s “Great Irish Reset” as its springboard, the results of the study reveal the mind and mood of moms in Ireland with specific reference to the seven Great Irish Reset trends.

In this report you will find much that you might expect, but also some that might that surprise you, suggesting that marketers should approach the modern Irish mom with more than a cup of milky tea and a bunch of preconceptions – Read More