Although moms are less likely to be organised community volunteers during the childrearing years, they participate in the community in a different way. They are heavy users of local amenities and services. Not only will you see them in the parks and playgrounds, in the libraries and at local events; they rely more heavily on community services, such as schools, clinics, swimming pools, sports grounds and public transport. They are also keen to support the local community and in particular local businesses. In this way moms are both net contributors and recipients from the benefits of local communities and are vital to the survival of small businesses.
Local businesses and facilities are seen as the beating heart of most communities, through which the whole of the community gets to meet each other and form a closer bond. Many of the moms referenced the jobs created and convenience provided by local businesses and amenities and felt it only right that they would give their support to these businesses and amenities in return.
“They keep the community alive”.