In boom times, living in the moment was all about maximising experiences and squeezing every last drop out of every moment.
Capturing it, sharing it, talking about it after the event. These days, successful living is more about living in the moment and appreciating it rather than chasing something better, bigger and buzzier. Rather than seeking to ‘make he most of now’ in a hedonic glory, people are now seeking to be present in the now and appreciate the happiness of now.
Moms say experiencing memories, enjoying what is happening when it is happening, experiencing the emotion of a moment, creating memories, reducing stress, maintaining calm, living and enjoying life are some of the benefits of being present in the moment.
Despite this overwhelming desire to be present in the moment, it is evident from our research that almost 4 out of 5 moms struggle to achieve this and feel they are missing out on the enjoyment of experiences. Not surprisingly, the demand of household chores, sheer exhaustion, the demands of kids and the demands of work are the top four distractions preventing mom from being present in the moment.
There is a growing interest amongst moms in psychology, mindfulness and the philosophies surrounding a more present, non-judgemental and peaceful way of being. Almost half of all moms have learned about mindfulness and a third have learned about meditation and psychology. Moms are turning to these for help in overcoming the barriers to being present in the moment and living more mindfully.