There is a growing discourse in the media and commentary in pop culture about the health benefits associated with disconnecting from an over-exposure to technology. A digital detox is not an unusual term to see used on social media with many associating it with mental health and mindfulness benefits.
Younger audiences, digital natives are perhaps surprisingly the most aware of the need to disconnect.
Our data suggests that families have a particularly conflicted relationship with technology, due in part to the critical role it plays in supporting everyday life and the complexities of managing work and family lives.
It is evident however, that moms are increasingly conscious of the implications of an unhealthy balance in their children’s lives. The concept of managing ‘screentime’ has entered their world with bodies such as Early Childhood Ireland suggesting a limit of one hour of screen-time per day as optimal for children under five years old. It’s one more thing to police, worry and feel guilty about. The Organisation for Economic Co-operation and Development has also warned that the use of technology in schools may be doing more harm than good. In a study of education systems in more than 30 countries, it found students who use computers very frequently at school do
“a lot worse” academically than students who use them moderately. This is affecting moms’ attitudes to technology with just 4% believing that technology is good for kids.
This concern is certainly top of mind for moms with 9 out of 10 saying they limit their screen time and 3 out of 4 believe they do not have a healthy balance of screen and non-screen time in their lives.