Project Eve is an exciting and collaborative project between Ogilvy & Mather and Kantar Millward Brown. A research model of planning, ethnography and storytelling which was seamless, fluid and constantly overlapping. The study was conducted through an original method and original thinking in order to map out a vision of the female future in Ireland.
Project Eve encompassed an exploratory background research phase with multi-disciplinary thought-leaders in the fields of sociology, psychology, neuro-science, gender studies and marketing. It involved 72 hours of digital ethnography and extended interviews with some of Ireland’s visionary female storytellers to bring this ‘female future’ to life.
Our culture is changing and women are shifting the sands for everyone. We can collectively sit on the side-lines, aim not to offend, and it will happen anyway. Or we can play a part in positive cultural change and a better future for females in this country, leaving a legacy of strong brands, businesses and potentially an indelible mark on our society.
This is Project Eve and it’s the just the beginning. Find out more