• Project Eve
  • Great Irish Reset
  • Trends
    • Authentic Living Trend
    • Community Rising Trend
    • Citizen I Trend
    • Contracting Circle Trend
    • In Control Freak Trend
    • Self Care Trend
    • Anti Social Media Trend
  • Moms
    • Citizen I
    • Contracting Circle
    • Community Rising
    • Authentic living
    • Anti-Social Media
    • In Control Freak
    • Self-care
    • Mom Matters
    • Mom Dreams
    • Research Sample
  • Contact Us
  • Project Eve
  • Great Irish Reset
  • Trends
    • Authentic Living Trend
    • Community Rising Trend
    • Citizen I Trend
    • Contracting Circle Trend
    • In Control Freak Trend
    • Self Care Trend
    • Anti Social Media Trend
  • Moms
    • Citizen I
    • Contracting Circle
    • Community Rising
    • Authentic living
    • Anti-Social Media
    • In Control Freak
    • Self-care
    • Mom Matters
    • Mom Dreams
    • Research Sample
  • Contact Us

Authentic Living

February 26, 2016  By Admin 


Header_Authentic_Living

The back to basics trend was a common topic of conversation during and after the recession. What was initially a knee-jerk reaction to urgently save money
by engaging in free leisure activities, by making less go further, by going without
has encouraged a re-evaluation of priorities and, for many, a rediscovery of things they once felt were important but had long since forgotten. This is what we call the Authentic Living trend and it is all about rediscovering the joy and benefits of a simpler way of being.

Key Trends

  1. Mindful Mums
  2. Great outdoor Mum
  3. Can-Do-Mom

Key Takeouts

  • Moms are reorienting the family back to behaviour and activities that live up to the values she holds clear
  • Many of these activities have common characteristics such as limited distraction, physical contact and a relaxed, considered pace
  • Moms will look for more instances which facilitate this mindset, more activities that allow her to connect with her children and solutions in other areas of her life that give her more time for these activities.




Previous Article
Anti-Social Media
Next Article
Citizen I






  • Authentic Living

    • Authentic LivingFebruary 26, 2016
    • Mindful MomFebruary 26, 2016
    • A values-based societyFebruary 26, 2016
    • Perpetual tensionFebruary 26, 2016



  • Great Irish Reset

    • About
    • Our Research
    • Authentic Living
    • Citizen I
    • Community Rising
    • Contracting Circle
    • In Control Freak
    • Self Care
    • Anti Social Media
  • Popular Posts

    • Artisan and Authentic September 1, 2013
    • #TwoMinuteBeachClean September 5, 2013
    • Enter at your peril!July 3, 2013
  • Moms

    • Mom Matters
    • Mom Dreams
    • Mom Research
    • Citizen I – MOMs
    • Contracting Circle – MOMs
    • Community Rising – MOMs
    • Authentic Living – MOMs
    • Anti-Social Media – MOMs
    • In Control Freak – MOMs
    • Self-care – MOMs

The Great Irish Reset from Ogilvy & Mather Dublin
Back to top
  • Contact Us