The back to basics trend was a common topic of conversation during and after the recession. What was initially a knee-jerk reaction to urgently save money by engaging in free leisure activities, by making less go further, by going without has encouraged a re-evaluation of priorities and, for many, a rediscovery of things they once felt were important but had long since forgotten. This is what we call the Authentic Living trend and it is all about rediscovering the joy and benefits of a simpler way of being.
Key Trends
- Mindful Mums
- Great outdoor Mum
- Can-Do-Mom
Key Takeouts
- Moms are reorienting the family back to behaviour and activities that live up to the values she holds clear
- Many of these activities have common characteristics such as limited distraction, physical contact and a relaxed, considered pace
- Moms will look for more instances which facilitate this mindset, more activities that allow her to connect with her children and solutions in other areas of her life that give her more time for these activities.
