Considered Consumption

The recent google TNS report into online buying behaviour further illustrates our careful approach to spending. Research shows that Irish consumers are ‘reverse showrooming – that is researching online, and buying offline more than our European contemporaries. These and other such statistics illustrate a more cautious and considered form of consumption.

http://www.irishtimes.com/business/sectors/media-and-marketing/google-consumer-barometer-reveals-irish-shopper-habits-1.1980783

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