• Project Eve
  • Great Irish Reset
  • Trends
    • Authentic Living Trend
    • Community Rising Trend
    • Citizen I Trend
    • Contracting Circle Trend
    • In Control Freak Trend
    • Self Care Trend
    • Anti Social Media Trend
  • Moms
    • Citizen I
    • Contracting Circle
    • Community Rising
    • Authentic living
    • Anti-Social Media
    • In Control Freak
    • Self-care
    • Mom Matters
    • Mom Dreams
    • Research Sample
  • Contact Us
  • Project Eve
  • Great Irish Reset
  • Trends
    • Authentic Living Trend
    • Community Rising Trend
    • Citizen I Trend
    • Contracting Circle Trend
    • In Control Freak Trend
    • Self Care Trend
    • Anti Social Media Trend
  • Moms
    • Citizen I
    • Contracting Circle
    • Community Rising
    • Authentic living
    • Anti-Social Media
    • In Control Freak
    • Self-care
    • Mom Matters
    • Mom Dreams
    • Research Sample
  • Contact Us

Research Sample

February 26, 2016  By Admin 


As moms are so central to our economy and society, Ogilvy and eumom joined forces to research and record their behavior, beliefs and motivations. (We suppose you could call it a MOMNIBUS!). Using Ogilvy’s “Great Irish Reset” as its springboard, the results of the study reveal the mind and mood of moms in Ireland with specific reference to the seven Great Irish Reset trends.

In this report you will find much that you might expect, but also some that might that surprise you, suggesting that marketers should approach the modern Irish mom with more than a cup of milky tea and a bunch of preconceptions.

Research

In this study over two waves of quantitative surveys, we engaged with 3,300 moms and asked them to share details about their current mindset and behavior while also investigating their hopes, dreams and plans for the future.

The sample for the study was a nationally representative sample and the study was in field over two waves in October and December (2015).

The vast majority of eumom database members are married, they are mostly 30-40 years old and have one or two kids. They over index in comparison to all Moms in relation to their working status with 90% of our Moms being in employment.  

Download Research Sample

 

Screen Shot 2016-03-02 at 17.52.40

gir_logo




Previous Article
Mom Dreams
Next Article
Food Fears








  • Great Irish Reset

    • About
    • Our Research
    • Authentic Living
    • Citizen I
    • Community Rising
    • Contracting Circle
    • In Control Freak
    • Self Care
    • Anti Social Media
  • Popular Posts

    • Artisan and Authentic September 1, 2013
    • #TwoMinuteBeachClean September 5, 2013
    • Enter at your peril!July 3, 2013
  • Moms

    • Mom Matters
    • Mom Dreams
    • Mom Research
    • Citizen I – MOMs
    • Contracting Circle – MOMs
    • Community Rising – MOMs
    • Authentic Living – MOMs
    • Anti-Social Media – MOMs
    • In Control Freak – MOMs
    • Self-care – MOMs

The Great Irish Reset from Ogilvy & Mather Dublin
Back to top
  • Contact Us
MOMs Research Sample

Complete the form below to download the full report.

    Your Name (required)

    Your Email (required)